CONCEPT VIZUALIZATION THROUGH SCULPTURE
1/4th scale clay model
10 / 06 / 2016
A representation of a brand and lifestyle that has carried a story through time and evolution. The objective was to focus on the identity of American premium. Distilled to its purest, the result is "hand crafted".
The key features and raw materials spotlight art and dexterity as it blends with the natural environment. The raw materials become weathered and unique along the time of ownership.
The prime market is a focused group of individuals who live for the outdoors. They see the roads like sea routes and the interior of their vessel feels open and as tho they've embarked on a voyage.