Hello,  I'm Sam,  a designer driven by a deep exploration of art, culture, sustainability, and innovation, with a persistent commitment to contributing positively to the world around me.

With a background spanning vehicle interiors, UX, mobility ecosystems, EV charging UX, and consumer products. I bring a hybrid approach that bridges physical form and  experiential thinking. My work blends story, behavior, flow, and context, resulting in intuitive, tangible experiences that connect how people live, move, and interact.

​

In addition to industry work, I maintain a collaborative partnership with the Academy of Art University, fostering connections between design education and practice.